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Senior FP&A Lead (Fractional / Part-Time, Remote) at Activate Talent. Overview. We are a profitable, U.S.-based consumer wellness brand with patented products sold across direct-to-consumer, Amazon, TikTok Shop, and major retail partners. With approximately $20M in annual revenue and a clear path toward $50M+, the company is entering its next phase of scale.. While the accounting foundation is strong, there is a critical need to build robust FP&A capabilities, including forecasting, channel-level profitability, and actionable financial insights.. We are seeking a . Senior FP&A Lead.  to take full ownership of financial planning and analysis. This is a high-impact, senior individual contributor role—not a junior analyst or reporting function. You will operate independently and partner closely with the Founder and leadership team to drive strategic decision-making.. Key Responsibilities. FP&A Ownership. Own financial modeling, forecasting, and scenario planning across the business. Build and maintain weekly and monthly management reporting. Translate accounting data into clear, decision-ready insights for leadership. Channel Profitability. Develop and maintain detailed P&Ls by channel (DTC, Amazon, TikTok Shop, wholesale). Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacks. Identify key profitability drivers, risks, and opportunities across channels. Forecasting & Cash Planning. Build rolling forecasts and multiple growth scenarios. Forecast cash flow and align with inventory planning needs. Support financial planning for scaling from $20M to $50M+ revenue. Marketing & Growth Economics. Analyze customer acquisition cost (CAC), contribution margins, and ROI by channel. Evaluate creator and affiliate economics, particularly within TikTok Shop. Support pricing strategy and growth initiatives with data-driven insights. Strategic Decision Support. Partner directly with the Founder and leadership team on key initiatives. Provide financial insights to support strategic planning and future diligence efforts. Act as a trusted advisor on financial performance and growth strategy. 7+ years of FP&A experience in consumer, eCommerce, or retail businesses. Hands-on experience with DTC, Amazon, TikTok Shop, or marketplace channels. Advanced proficiency in Excel and/or Google Sheets with strong financial modeling capabilities. Comfortable working with incomplete or imperfect data and building structure from ambiguity. Proven ability to operate independently without day-to-day supervision. Experience supporting companies scaling from $20M to $50M+ revenue is strongly preferred. Company Location: Colombia.