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Performance Creative Manager at Activate Talent. We are a . social-first creative agency. working with fast-growing DTC, CPG, wellness, and supplement brands across the U.S. and Canada.. We produce . high volumes of performance-driven ad creatives,. UGC, studio shoots, static ads, and motion graphics—for paid social. Our competitive edge is creative output at scale.. This role exists to make that output . smarter, faster, and more effective. .. Why This Role Exists. We already have:. Creative Strategists writing briefs . Creator Coordinators managing creators . Creative Directors reviewing work . Editors producing assets . What we need is someone to . close the loop after ads go live. .. Your role is to:. Analyze live ad performance . Identify what’s actually working and why . Translate data into clear creative direction . Feed insights back to Creative Strategists . This is . not a media buying role. .. This . is . a . creative intelligence role. .. What You’ll Be Responsible For. Creative Performance Analysis. Review ad performance across Meta and TikTok . Analyze creative performance by asset, hook, format, and messaging . Identify winning and losing creative patterns . Understand when data is meaningful vs. too early to act . Insight Generation. Break down why certain ads succeed or fail . Spot creative trends across multiple accounts . Separate signal from noise . Document learnings clearly in Notion . Creative Feedback Loop. Deliver actionable feedback to Creative Strategists . Recommend specific creative iterations (what to change next) . Help prioritize which concepts should be scaled or killed . Bridge performance data with creative execution . Collaboration. Work closely with Creative Strategists, Creative Director, and Media Buyers . Participate in weekly or bi-weekly performance reviews . Ask smart questions and challenge assumptions . What Success Looks Like. After 60–90 days:. Strategists rely on your insights to guide iterations . Creative decisions are data-informed, not gut-driven . Iteration cycles become faster and more focused . Fewer wasted creatives and more repeatable wins . Nice to Have. TikTok Ads experience . Experience working with DTC or CPG brands . Experience with AI-assisted creative analysis . Experience collaborating with creative teams . Experience documenting insights, frameworks, or playbooks . This Role Is NOT. A media buyer role . A reporting or dashboard role . A content creator role . A social media manager role . If you enjoy . optimization, budgets, or audiences. more than . creative analysis. , this role is not a fit.. Tools You’ll Use. Meta Ads Manager . Motionapp.com . TikTok Ads . Notion . Slack . Google Sheets . 3+ years of hands-on paid social experience . Strong experience with . Meta Ads Manager. . Experience analyzing creative performance at scale . Clear understanding of paid social learning phases . Ability to explain . why. ads perform the way they do . Strong written English communication skills . Comfort working independently in a fast-moving agency environment . Company Location: South Africa.